NALLA NERAM & CHAKRA

Nalla Neram: The right moment

In Tamil, a South Indian language “Nalla” means “good,” and “Neram” means “time”.  But together Nalla Neram (நல்ல நேரம்) is a Tamil phrase that means "good time or auspicious time."  It reflects a deeper philosophy—of acting with intention at the most auspicious moment, when celestial stars align, and life opens to possibility. Nalla Neram is a reminder that timing can shape destiny.  Nalla Neram is known as “Muhurat” and other terms, as given below in other cultures.

 

Auspiciousness:  Both "Muhurat" and "Nalla Neram" are about the most auspicious time to ensure success, prosperity, and positive outcomes for any endeavor.

 

In South Indian tradition, Nalla Neram marks the sacred window when beginnings are blessed, and actions carry the promise of success.  It’s not just about luck, but about hope, awareness, and purposeful living. When we seize the right moment, ordinary choices can become extraordinary turning points.

 

Our watches are a celebration of this philosophy. More than instruments to measure time, they are companions for life’s most important moments—a blend of tradition and modern living. It is a reminder that every day holds the potential for something extraordinary, and the best time is now.

 

Language	Translation (Good/Auspicious Time)	Script	Pronunciation
Hindi	शुभ समय	Shubh Samay	shubh samay
Bengali	শুভ সময়	Shubho Shomoy	shubho shomoy
Telugu	శుభ సమయం	Shubha Samayam	shubha samayam
Marathi	शुभ वेळ	Shubh Vel	shubh vel
Kannada	ಶುಭ ಸಮಯ	Shubha Samaya	shubha samaya
Malayalam	നല്ല സമയം / ശുഭ സമയം	Nalla Samayam / Shubha Samayam	nalla samayam / shubha samayam
Gujarati	શુભ સમય	Shubh Samay	shubh samay
Punjabi	ਚੰਗਾ ਸਮਾਂ / ਸ਼ੁਭ ਸਮਾਂ	Changa Samaa / Shubh Samaa	changa samaa / shubh samaa
Urdu	اچھا وقت / خوشگوار وقت	Achha Waqt / Khushgawar Waqt	achha waqt / khushgawar waqt
Odia	ଶୁଭ ସମୟ	Shubha Samaya	shubha samaya
Assamese	শুভ সময়	Xubho Xomoy	shubho shomoy

 

Swiss Precision, Indian Soul

Each Nalla Neram timepiece is meticulously crafted in Switzerland, home to the world’s most respected watchmakers.  Inside every case beats a Swiss-made automatic movement, renowned for its reliability, accuracy and longevity. 

Yet, the soul of our watches lies in their design: the chakra-inspired crown, the auspicious orange accents, and the subtle nods to Indian motifs-all thoughtfully integrated to tell a story of tradition and innovation.

 

A Watch That Honors Your Time

At Nalla Neram, we believe that every person deserves to celebrate their own auspicious moments - those milestones, achievements, and beginnings that define a life well lived.  Our timepieces are crafted not just to measure time, but to honor the art of perfect timing.  Our watches are designed for those who recognize that the right moment is not something you wait for - it’s something you create.

Nalla Neram is more than an auspicious time - it’s a universal reminder that happiness, hope, and new beginnings are possible when we are present and ready to seize them.

 

Chakra: The Eternal Wheel of Time

The chakra - a Sanskrit word meaning “wheel” or “circle”- is one of the most profound symbols in Indian philosophy.  It represents the cycles of time, the interconnectedness of all things, and the flow of energy that sustains life.  It represents the eternal cycle of time (kālachakra) turning endlessly marking the passage of days, seasons, and lifetimes.

At Nalla Neram, the chakra is more than a symbol- it is at the heart of our design. The chakra-inspired crown on every watch is a tribute to the cycles of time and the eternal quest for balance.  It reminds us that time is not just something we measure, but is something we experience, shape, and celebrate.

This circular form reflects unity and renewal—every end a new beginning. In art and tradition, the spinning wheel signifies movement, progress, and personal transformation.

Our watches blend Indian heritage with modern craftsmanship—marking not just time, but auspicious beginnings, meaningful moments, the desire for success, and the dreams of every believer in the power of the right moment.